Monday, August 17th, 2009
Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site. Copywriting for search engines should be part of your search engine optimization str
Tags: Click Throughs, Copywriting, Information Seekers, Search Engine Optimization, Search Engine Results, Search Engines, Search Optimization, Search Position, Search Results, Web Engines, Web Search, Web Surfer
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Monday, July 6th, 2009
A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. What am I talking about? No, it’s not the headline. It’s not being emotional. It’s not benefits. And it’s not split-testing, either. In fact, my opening paragraph gave you a clue. Sure, the headline, the benefits, and all those things are important. Very important. But the one el
Tags: Clue, Copywriting, Doubt, Incontrovertible Proof, Infallible Rule, Paragraph
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